Amiran Sardarov (Khach's Diary) who is this?
Real name- Amiran Sardarov
Hometown- Moscow
Nationality- Yezidi Kurd
Alias- Khach's Diary
Activity- Video blogger, writer
Family status- Not married
instagram.com/amiran495/
Amiran Sardarov (Khach's Diary) biography
Amiran Sardarov is a video blogger and writer. Born on 08.19.1986 in Moscow.
Amiran Sardarov in childhood and before popularity
Amiran was born in Moscow and lived in the capital for some time. Then, his family moved to Georgia. Since his father was cruel to the family, his mother took the boy and fled.
For three years Amiran studied at a parish school in Georgia. The ancestors of his nation endowed the boy with Caucasian roots, he is a racial Yezidi... Therefore, due to his characteristic facial features, the boy was often teased at school. Because of the "non-Russian" appearance, Amiran got it from his peers. As a result, the mother began to fear for him and transferred to home schooling. A teacher came to the boy's house, and he tried to create the appearance of learning so as not to upset his mother. But, from the age of 16 he started self-study - the study of the vastness of the Internet and making money in it. Amiran needed money to realize his plans and desires, so he began to look for a way to earn it.
Carier start
Amiran turned 18 and soon decided to move to Moscow to find work. In the capital, he looked for work for a long time, lived poorly, but did not give up. Amiran did not have a higher education, so there were such difficulties with employment. He tried to open online stores, websites, was engaged in shooting videos to order. But, all these activities did not bring sufficient profit and the projects "burned out". Sardarov's first business project was a hair extension studio. He created it together with his girlfriend. But, after the breakdown, she decided not to fairly appropriate this business for herself.
After the "streak of failures", Amiran opened an advertising agency, started promoting small private brands, and then moved to a new level - he began to promote large trading companies. For excellent advertising promotion for one company, Amiran was even given a BMW for his work.
Fame and "Khach's Diary"
In 2015, Amiran launched a new channel called " Khach's diary"(" DH "). He gave him a bold and ironic name, and this was due to the attitude of people towards him and the problems with nationality that the guy had in real life. This channel is a kind of symbiosis between the Friends TV series and the House 2 show. Amiran filmed videos about his life, uploading them to his channel. In them, he showed how he lives, hangs out in clubs. In some of his videos, one could see celebrities as heroes, such as: Roman Demchenko, Alik Bigaev, Vladimir Zhirinovsky. He interviewed these celebrities, asking sometimes not the easiest questions for them and recording a video. As a result, this channel brought fame and profit to Amiran. The author is not ashamed of his nationality, and the description of his channel contains the phrase “I am khach. I was born and alas I grew up. " Among other things, Amiran is not afraid to express his thoughts in simple colloquial language, both in videos and in books.
Also in 2015, Sardarov, together with his friend Grisha, decided to conduct a social experiment, recording it on video. Its essence was that many people are capable of doing the most desperate and base deeds for the sake of money. Participants in the experiment were asked to undress on the street, lick the soles of their shoes, eat paper, and receive a certain amount of money as a reward. Thus, Sardarov, together with a friend, showed not the best side of people and that money rules the world.
In 2016, Amiran and his buddy T-killah released a joint video called "It's okay." In addition, he also has collaborations with the rapper - clips "Heel" and "Monkeys". In the same year, Sardarov starred in the Russian-made comedy Yolki 5. He took part in the filming together with other famous video bloggers.
Khach's diary and Once, Amiran was invited to participate as a guest in one of the "Comedy Club" issues. I also took part in an interview with Synergy of the School of Business.
Books by Amiran Sardarov
In addition to video blogging activities, participation in television projects, Amiran writes books. He wrote 5 books: “ A man is always right», « Living with a head 2.0», « No freebies: the beginning of the journey», « I'm an asshole: break me completely», « Dialogues with a genius". His books are dedicated to harsh realism, the end of illusions, reflections on the topic "how to live."
Current career and the project "Hachu Bride"
By 2018, Amiran was able to achieve great success as a video blogger. In addition, he is known for some literary works - books. On Vkontakte, he has more than 4 thousand friends and 200 thousand subscribers. And on the channel " Khach's diary»More than 2.8 million people have signed up, in addition to VK, the blogger has an active account on the insta.
How much does Amiran Sardarov earn (Khach's Diary)
Amiran has good financial wealth and earns about 500 thousand rubles. per month.
In 2018, Sardarov decided to release the author's Internet show “ I hach a bride". He leads it on the YouTube channel. According to the idea of the show, Amiran is in search of the perfect bride. Searches for her on the Internet. He is helped in this matter: showman Yevgeny Kulik, TV presenter Valeria Dergileva and rapper Alexander Tarasov (T-killah). This show comes out on the channel "Khacha's Diary", is popular on Runet and a new version of "The Bachelor", and has already been watched by about 20 million viewers.
Personal life
When Sardarov moved to Moscow, he found a girlfriend and fell in love. But, the couple broke up because of the high emotionality that was inherent in both of them. Then he was disappointed in love for the first time.
During the period when Amiran was just starting to work as a video blogger and founded the "Diary of a Khach", he began a relationship with Ekaterina Shmakova... A beautiful blonde has been seen more than once in Amiran's videos. She was educated, but they broke up. According to rumors, the girl met with Sardarov for the sake of money, since he gave her expensive things more than once, for example, having bought her a fur coat with his first fee. Katya also has an Instagram account.
Amiran Sardarov and Alina Izmailova
In the spring of 2016, Amiran began a relationship with Izmailova Alina... She was a graduate of Moscow State University with a law degree. They met at the club, and soon Alina moved to live with Amiran. But, he cheated on her. Alina left him, stopped answering calls. Amiran tried to get her back, even connected his friends who created a hashtag #AlinaGet back, but it did not help.
Currently, Amiran is looking for a bride, including with the help of the "Khachu Bride" project. While he is alone, in search of a girl and has not officially announced that he has a new relationship and what is the name of the new darling.
Business secrets: founder of the Khach Diary YouTube channel
Amiran Sardarov
founder of the YouTube channel "Khach's Diary"
YouTube channel "Khach's Diary" More than 2 million subscribers
1.5 million average views of each video
400,000 rubles - the cost of advertising on the channel
Other assets"Lyonsmedia" - creation of turnkey YouTube channels
"I didn't want to rob and steal, they didn't take a job"
- I have an interesting person visiting me. This is a spontaneous interview with Amiran, who is known on the channel "Khach's Diary"... Tell us about yourself.
- Until the age of six he lived with his family in Georgia. I am a Kurd and Yezidi by nationality, my roots are from Northern Iraq. When we moved, I spoke poorly in Russian. “Let's sit on the bench,” something like this. Mom was afraid to send to school, there were few non-Russians then, it was 93 years old. Then he went all the same, but finished three classes. From 15-16 years old I study myself. At a conscious age, I decided to do something, do something.
I didn't want to rob, so I was looking for something to do. But they did not take to work, he could hardly make ends meet. I always liked Tinkoff Bank, but I understood that if I went there to work, I would not be hired.
I tried to create websites, open online stores - nothing worked. I wrote five books, I thought there would be bestsellers, but not either. In general, I have nothing to brag about, except for the popular channel.
- How did you get the idea to create a channel?
- At first I shot videos, tried to hand over the work on a turnkey basis. Then I made my first channel - I was clever there, trying to convey ideas to young people. For a year and a half, I gained 8000 subscribers with sweat and blood.
At first, I broadcast everyday life. Now I launch joint projects with show business stars: reality shows, mini-films, clips. The channel is a symbiosis of the series "Friends" and "House-2".
- Do you have your girlfriend in roller skates, Alina?
- Alina, yes. Before that, there was another girl and all viewers are nostalgic for her, asking for her return. Viewers try to influence my life, impose their desires and what they want to see from me. Sometimes the line is blurred: they forget that this is my life.
- "Diary of a Khach" - a bold name, self-irony. I don’t put an offensive meaning into the word “hach”, but some people see the negative. Did you play it?
- I foresaw the comments from the series: “some hach is shooting something, I will not watch”. To avoid them, I called it “The Diary of a Khach”. They will insult - it will not work, because I laughed at myself.
The title helps the promotion: 20-30% of viewers come to see what the "Khach's Diary" is. Many clones appeared at once: "Diary of a Ukrainian", "Diary of a bum", "Diary ..." of whatever. I'll tell you right away: no need to plagiarize, do something of your own, at least pack in a different way. Yes, the audience comes, they see that this is plagiarism, and you will not get out of it.
- How did you attract viewers to the channel?
- YouTube helps: when you make interesting content according to the YouTube algorithm, it recommends the channel to viewers for free. The depth of viewing increases: views, likes, new subscribers appear. Now every month 100-110,000 people subscribe to the channel, 10,000 unsubscribe.
I tried to increase popularity through cooperation with bloggers. You pay a popular blogger, you film with him, he recommends you: "Look, the dude is interesting, he also has such and such a channel, go in." I did this a couple of times, but the result is not very good: it gave only 3000 or 5000 subscribers.
Therefore, I advise: if you want to open your channel, create interesting content. Only he decides.
- Do you attract traffic from TV stars?
- No. TV stars for the YouTube viewer are cases that are associated only with a TV set. On YouTube, a boy who broadcasts from home can become a star, and there are many of them. And if he tries to leave at the expense of television stars, he will catch a sea of dislikes from the audience. A TV set for YouTube is a stone age.
- Who is your channel for?
- 87% of YouTube viewers are men 18-24 years old. The rest is the adult and most solvent audience. Advertisers said that she stayed with me and Davidich. I see how in restaurants and clubs people watch the channel and say: “Oh, cool!”.
Davidich - autoblogger, owner of Smotra-ru
- Who is on the list of the best bloggers? What's your rating?
- In the first place is the boy Ivan Gai, who has 8 million subscribers. He sits in front of the computer, writes down his monologues, makes inserts, superdynamic editing. Films everyday, game themes - everything that worries a student under 14 years old. Advertising in the issue is like on a federal channel. Usually this is a native advertisement: it will show, for example, a bank card and say: “Oh, cool card, I use it!”.
I have 900,000 subscribers. Probably I will enter the first hundred.
Polonsky is sitting, Chichvarkin is on the run, only Tinkov is left
- How do you monetize the channel?
I do one episode a week, each one earns 1.5-2 million views on average. For this, every month I get 2.5-3 thousand dollars from YouTube. This is little, very little.
The main source of income for bloggers is direct advertising. The last ad I sold cost 400,000 rubles per issue. This is considered a good result.
- At once?
- Yes. In fact, there are about twenty good-earning video bloggers in Russia.
- Can the video be interrupted for advertising?
I will say that there are no illusions: not every popular blogger can integrate advertising. For example, you are driving a car, paid with a Tinkoff Bank card and showed that it is appropriate. And when you do an informal broadcast, it may not work. If you advertise aggressively, the viewer will click through, YouTube will stop recommending the channel, and you will lose viewers' attention. Viewer influence affects the rotation of content in the search engine.
- How did I appear on the channel?
- When you are 23-24 years old and you have nothing, you look for a model for example. I looked at Polonsky, Chichvarkin and you. So I sat down and thought, with whom would you like to do an interview? Out of my curiosity, I wanted to reach this man. Polonsky is sitting, Chichvarkin is on the run, Tinkov is the only one left. In Russia, there is no one else: shocking, successful businessmen, whom young people want to be equal to.
Sergey Polonsky, former head of Mirax Group
Evgeny Chichvarkin, former co-owner of Euroset
- How is the blogosphere developing?
- Livejournal and text blogging are fading into the background and it's hard to monetize. Lebedev, Varlamov and two or three other people remained among the famous.
The viewer goes to video content: YouTube, Periscope. Ads cannot be integrated into Periscope. You have to hold a large audience for 2-3 minutes, which is tough. It usually happens like this: the viewer has entered; if there is no super show, left after 30 seconds.
I am sure that YouTube is a springboard to making money, you can start making money on it. But it's hard to compete, and many don't want to work. They ask: "Advertise me, help a novice blogger."
Everybody wants freebies, but no freebies
There are large companies that want to grow their own bloggers and advertise their products natively through them. We have created a blogger who uses iPhones and iPads, he is a hero, authoritative for his viewers, and it works.
Although there are still companies that let the Internet and YouTube pass by. It is unclear how they still live.
- What are your plans?
- I opened an agency half a year ago. We create turnkey channels and viral videos. As an example, we show our channel, it gives a credit of trust to a potential customer.
A successful example of work is Zhenya Gavrilin. Channel zero was raised to 130,000 subscribers in a week. The first two issues of 1 million views. The channel immediately boiled. We were told that we broke the Russian YouTube record for the number of subscribers in such a short period and for the number of views for the new channel. It's nice.
- And with whom did you work as a musician?
- With different singers. For the first time on YouTube, a video of a blogger and a singer was recorded: I starred in Sasha's T-Killah video and posted the video on my channel. They set a record - almost 8 million views. Although the clip is for three minutes, and the budget is 30 thousand rubles. There will be other collaborations in the near future. But you have to be selective, because the viewer cannot accept everyone.
But TV clips are not suitable for YouTube, young people do not understand them. Paradox, Philip Kirkorov still gathers a hall for thousands of people in any city in the country, and clips on YouTube do not gain 500,000 views.
In the West, clips for both TV and the Internet are more connected. The clip was originally made for young people and those who watch TV. There are few guys in Russia who do this. The same Black Star is probably one of the examples. Also "Leningrad". Their clips are watched by young people who are surfing the Internet, because they have a life idea that catches them; stories that always live longer.
- Tell us about American video bloggers. In Russia, 8 million views is the coolest video blog. How is it there?
- Popular vidos in the USA - music videos, gaining billions of views. Bloggers collect 25-30 million subscribers. These are streamers, game reviewers. They play and comment. They work for a mass, children's audience, which is always number 1 in any country. These people are millionaires. They buy houses, cars, sports cars, jets.
- Do you think you will block the television?
- When I watch episodes from TV, I also watch other TV channels. I am 30 years old, after all, also old. And I'm used to being a star when they often show it on TV. You see him on the street and understand - a star is coming.
The situation is changing before our eyes. Was in St. Petersburg with a friend, wrote in three hours on Instagram that we will be there; subscribers, come on. We came and saw 350 people. To be honest, I was shocked: a crush began, the child was almost trampled, urns and watches fell. There are fans who love you and watch you. I did not expect such emotions.
YouTube overlaps with the number of stars shown on TV. They flashed and that's it, but here they live with you. The viewer from episode to episode is waiting to find out what is happening to you, what you live and what you breathe. YouTube has a stronger fan influence.
- Doing and not giving up is the most important thing. I just had no choice: I had to do something in order to survive. Now I understand that everything that did not work out for me is also a rewarding experience. I understood how not to do it.
As for YouTube, try it, search for your content and format, and you will see if it is shooting or not. If you have been working on a channel for six months, and it does not gain momentum compared to its competitors, you are doing something wrong. Close and redo. In YouTube, it's easier to understand whether you are going in the right direction or not.
I advise young guys - to do, to grow on themselves, to develop. For me, the key point is to do, do, do.
We know everything about him, in fact we do not know anything. Amiran Sardarov and his Diary of Khach is a quest, an interactive story in which he is the main character and the player who controls it. Who is he and where does he live? Let's start simple.
Date of birth - August 19, 1986. According to the horoscope Leo. Nationality - Yezidi Kurd. The blood of small nations flows in his veins. The Yezidis are considered the descendants of the Babylonians.
They profess one of the most ancient, little-studied religions (Yezidism), live in isolation, and do not let strangers come close. Sardarov himself, when asked where the roots of his family are, answers: Northern Iraq. It turns out that he is a hach, but initially quite difficult.
It all ended with the fact that they just fled and never returned to their father. The boy was 5 years old at that time. He grew up somewhere there, in another country, then as a teenager he moved to Moscow - in search of himself and earnings.
No education: three years of theological school. Further - hard work on yourself. That's what he says. We have a right to doubt.
Can a person with three grades write books (he has five), open an advertising agency, run one of the most popular video blogs in Russia on Youtube, formulate thoughts correctly and logically, interview famous people: media professionals, politicians, successful businessmen?
Where does Sardarov work? The answer is unequivocal: nowhere. But there is a channel on Youtube called "Diary of a Khach", almost 2 million views, about a million subscribers.
In the Diary, rapper Tequila, the star of "The Voice" Oleg Miami, TV presenter Roman Demchenko, curvy girls, and anyone else often appear.
What property does a famous vlogger have?
Amiran lives in a rented apartment. It costs him 120,000 rubles a month. Pays in advance for the year.
No, he is not against his own housing and they got it out, but what can be bought with the money that is, does not suit him, but for what he likes, they simply ask for exorbitant amounts.
Every time when the time comes for the next payment, the guy faces a dilemma: to leave, take out a mortgage, or continue to live as he does. So far, he stops at the last option. Further - it will be seen.
How much does Amiran earn?
Moscow is a tough school, if not tough. The boys, whom Amiran teaches in books to live, certainly cherish ambitious dreams, grow up and rush to conquer the capital. There is an example to follow. So how much can a self-taught person "lift"?
- One weekly episode on Youtube, four in total. The channel brings in 2.5-3 thousand dollars a month. Little, Amiran laments, very little.
- Advertising revenue: an average of 400,000 rubles per one. Not a bad result. The frequency is not mentioned. Details are unknown. Either once a year I was lucky, or it "drips" much more often.
- He opened an agency to create channels and promote viral videos. They do not devote to details either, but the work is in full swing. Zero channel on Youtube received 130,000 thousand subscribers in a week (meaning joint work with Zhenya Gavrilin).
- Books. He has five of them. THE MAN IS ALWAYS RIGHT, NO FREEBY: THE BEGINNING OF THE WAY, more about assholes and about geniuses. This is hardly a serious source of income. Not the bestsellers, but the boys with low self-esteem, mama's sons, they teach a thing or two. Written well, something in the style of Henry Miller: a little cynicism, revelations, personal experience, light edification.
Girls are the main wealth of a Youtube star
If the star says little about real estate in general, the apartment and where he lives, then about cars, biker things, girls of dreams: information is overwhelming.
Alina Izmailova, a graduate of the law faculty of Moscow State University, a busty beauty, a joy of a vlogger, a bait for subscribers. Offended, changed, went to lick the wounds to a friend in the Maldives. He suffered, complained, repented publicly, in the end received forgiveness.
Ekaterina Igorevna, so called his ex-girlfriend Amiran. The girl on whom he spent his largest fee, buying her a gorgeous fur coat, but with whom he eventually parted.
And many more episodic creative young ladies, whom he takes pictures with great pleasure for the channel.
Exposure
The main question that suggests itself: who is Amiran's mother? Why is he, a frank and open person, so reluctant to talk about his biography?
She was brought up alone, her son is clearly beloved, he does not like a soul in him, which means that he is invisibly present somewhere. After all, it was she who helped her son get out of depression when Amiran broke up with the girl. He talks about it himself.
It turns out that my mother lives in Moscow. There is information that she is an employee of the embassy. With such layouts, I could rent an apartment and help with money.
Here the myth of the semi-literate hach, the alpha male, who made a dizzying career alone, filming video blogs, disintegrates by itself. Yes, it's not for nothing that the star does not like haters so much.
But for some reason (for all the skepticism), the confidence does not leave: Amiran's apartment will be exactly what he wants. He will definitely tell and show everyone where and how he lives. Talented, clever, sweet, communicative, extraordinarily energetic. Such people achieve their goal, with and without mom.
Member Name: Amiran Shirinovich Sardarov
Age (birthday): 19.08.1986
City: Tbilisi, Moscow
Channel directivity: stories about the daily life of the Moscow khach
Channel created: 06/13/2015
Number of subscribers: more than 3 million
Found an inaccuracy? Correct the profile
Read from this article:
Amiran was born in Tbilisi, but when he was 6 years old, his family left the country. Amiran now lives in Moscow. Laughing, Amiran often says that he, like any southerner, has a very developed commercial streak..
At the same time, the young man had nowhere to go, because he had only 3 classes of the church school behind him! Because of this, his peers almost did not communicate with him, and their parents sincerely believed that Amiran had either the fate of a bandit or a janitor ahead of him.
At the very beginning of his formation as a businessman, Amiran opened his own advertising agency. In the beginning, mistakes awaited him, the profit was minimal, but over time this business got on its feet and began to bring real money.
How did Sardarov manage to swim out? It's simple - he differed from his colleagues in that he boldly went to experiments, was not afraid of bright and non-standard ideas.
An important role was played by the fact that Amiran is a very sociable person and easily converges with other people. Now the advertising business is not the main brainchild of a young man, but he is not going to abandon it completely.
Books became an outlet for Amiran, here he shared the details of his life, give advice, reflected on topical topics.
In total, the young man wrote 5 works, all of them are freely available on the network on his website (indicated in the questionnaire):
- Life with a head 2.0;
- A man is always right;
- There is no freebie: the beginning of the path;
- I'm an asshole: break me completely;
- Dialogues with a genius.
Amiran continues to write, has announced a new book.
The next stage in Amiran's development as a person and a businessman was his blog. Sardarov started a YouTube channel, which he called "The Diary of a Khach". The message of this project is to tell ordinary people about the life of an ordinary khach in Moscow. Bold, unusual and interesting.
It is thanks to such estimates that in just a year of its existence, "Diary of Khach" has gained more than 1 million subscribers and continues to grow.
It should be noted that in almost every video one can appreciate that Amiran dresses very expensively, drives luxury cars, and visits fashionable restaurants. Does he show us the life of an ordinary khach? Hardly, but that's the whole point. It is on this that the whole marketing concept of the blog is built and it fully justified itself.
An important point - in addition to Amiran, other famous personalities very often flash on the channel.... All of these are friends of the blogger, very different, funny, interesting. They are full-fledged characters in the khach's diary.
That is why Amiran often calls his channel similar to the “Friends” TV series. All the heroes are important here and the viewer who watches the project can choose any character as his favorite. But on the whole, the success of the project, of course, came only thanks to Sardarov. An incredibly charming, sociable and intelligent young man gave life and colors to this channel.
Don't miss out on the fun:
The famous Russian performer T-Killah also often takes part in the video (and of the Dom 2 project). Together they sometimes record songs and videos. In 2016, Amiran began recording interviews with various media personalities, politicians and businessmen. In one of the video interviews with Vladimir Zhirinovsky.
Amiran does not hide his personal life... His first serious first girlfriend appeared when the boy turned 18 years old.
As Amiran himself notes, it was true love! The guys parted because of each other's violent disposition - each of their quarrels was very emotional, it is impossible to withstand such a long time. Then in the life of the young man there were many more beautiful girls.
At the beginning of his blogging career, Amiran met with Shmakova Ekaterina Igorevna, who constantly appeared with his video and the channel subscribers loved her very much.
Later they broke up and for a long time Amiran appeared in the commercials alone.
In May 2016, the famous youtuber showed his new girlfriend, her name is Alina and now she appears in the video with her lover. The guys seriously cursed several times and eventually dispersed, as Amiran said in one of the videos.
In 2017, Amiran received Russian citizenship and can now safely travel the world.
Photos of Amiran and Khach's Diary
Amiran often spends time with friends, rides a motorcycle with them and his girlfriend Alina. Uploads photo previews of future videos.
The blogger who has made a dizzying career is also known as the author of no less provocative books in which he expresses his ambiguous point of view on life: "A man is always right", "I am mu * ak: Break me completely", "How to live", "Why me was a mu * akom ".
Childhood
The future millionaire blogger was born on August 19, 1986 in Moscow, but soon after his birth, the family moved to Georgia. He calls himself a native of the Caucasus, claims that he belongs to the Yezidis, an ethno-confessional group of Kurds.In one of his literary works, he said that his father was a cruel tyrant, so his mother had to leave, or rather, run away from her husband. At that time, Amiran was only 5 years old.
The blogger's statement that his education is "3 grades of a parish school", apparently, should not be taken seriously, given his manner of presenting facts from his biography in a joking manner. Nevertheless, he argued that at the school where he studied, he often got sick from his peers because of his “non-Russian” nationality. As a result, his mother transferred the child to home schooling, and from the age of 15-16 he studied himself.
At the age of 18, in search of a worthy occupation, bringing a high income, the young man went to the capital.
Business projects and internet activities
At first in Moscow, according to Amiran, he could barely make ends meet. He was not accepted for work without education, the online stores and sites that he created, like the five books written in a year and a half, did not enjoy success and did not become bestsellers.The first business project of a young man in the capital was a hair extension service. He created it together with his girlfriend, who, according to the blogger, unfairly appropriated the business after their breakup.
His next undertaking was an educational and educational YouTube channel with lectures on self-development, which, however, did not have the expected success. And in 2015, an assertive and talented Caucasian launched a YouTube channel with a bold and self-deprecating name "Diary of a Khach", which he posed as a symbiosis of the reality show "Dom-2" and the television series "Friends".
"Khach's Diary": an interview with Zhirinovsky
In it, he broadcast his life, full of parties in prestigious clubs and restaurants with girls, friends and celebrities. The heroes of his blogs were the singer Miami, boxer and trainer Alik Bigaev, TV presenter and model Roman Demchenko, businessman, owner of a chain of stores and a bank Oleg Tinkov, founder of the LDPR party Vladimir Zhirinovsky, scandalous publisher Aram Gabrelyanov.
In 2015, Amiran was the producer of Grigory Mamurin, the grandson of the Khabarovsk billionaire Igor Neklyudov, who conducted a "social experiment" to find out how low people are ready to fall for the sake of money. For several five-thousandth bills, they offered passers-by to lick the soles of their shoes, drink their own urine, eat paper, girls - to undress, let them touch their breasts, kiss them, and many agreed.
"Money is everything." Backstage
It is generally accepted that the propensity to outrageous is usually associated with a banal lack of knowledge and thoughts, but Sardarov dispelled this myth. Often interviewing famous people, the video blogger raised important issues in conversations, expressed many original and extraordinary comments and recommendations regarding the political and social life of Russia. He seeks to convey to his fans, of whom he has a lot, his system of values, views on nature and society. For example, a blogger believes that family relationships have exhausted themselves and have become obsolete, that a person should only do what brings him pleasure.
It should be noted that some users of social networks question the claims of the video blogger that he achieved fame and material well-being on his own, from scratch. Rumor has it that he received the initial capital for the development of his projects from his mother, allegedly an embassy employee with a high salary. According to another version, he was assisted by a certain wealthy woman with whom he lived for several years.
Literary creativity
Amiran Sardarov writes books, which in his ironic manner he calls "dumb little books for suckers who are not given." It is worth noting, though, that some experts have compared his style of work to Henry Miller's stream of consciousness.On the pages of his books, Sardarov offered advice in various areas of life - from ways to seduce women and uploading options for effective organization of commercial activities.
His first book, The Brutal Male. How to become a mega-guru ”, co-authored with Timofey Grigorchuk and Denis Burkhaev, was published in 2007 and taught readers to win the favor of women.
In 2008, in the book “Child of Fortune, or Anti-Karma. A Practical Guide to the Luck Model ”the same team of authors presented instructions that can help everyone who wants to quickly succeed in any endeavor.
The readers also fell in love with the manual "Brutal manipulation: in business and in life", which was published in the same year and described ways of managing the surrounding reality.
We can also mention the book "No Freebie" (2014), where a blogger shares an effective and universal technique that can be useful at the initial stage of any professional activity.
Personal life of Amiran Sardarov
The blogger is not married, but is very popular with women. The door to the world of sexual pleasures was opened for him by the priestess of love - at that time Amiran was 15 years old. Subsequently, he more than once paid women of the most ancient profession for lovemaking. It was, according to him, that he was paid well for this. 
At the age of 18, he first truly fell in love. The novel was brownish, accompanied by unbridled Caucasian passion, fiery expression of feelings, jealousy, quarrels and tender reconciliation. But due to the excessive emotionality of both, the young people broke up. After breaking up, Amiran had several hobbies, but in the end he became very disappointed in love due to a series of deceptions he experienced.
At the start of his blogging career, he had a girlfriend, Ekaterina Igorevna Shmakova, a kind and sociable resident of the Moscow region. She could often be seen on Amiran's rollers. The subscribers fell in love with the blonde beauty who was well educated and fluent in French. True, there were rumors that they were too different people, and she lived with the author of the "Diary of a Khach" solely for the sake of money. By the way, he spent his biggest fee on the purchase of a chic fur coat for his beloved.
In the spring of 2016, he began dating Alina Izmailova, a graduate of the law faculty of Moscow State University. The young people met in one of the nightclubs, and after a month of beautiful courtship, the girl moved to her lover's apartment.
Their relationship went through a crisis when she found out about the betrayal of her chosen one, left alone to her friend in the Maldives and stopped answering his calls. Amiran suffered greatly and repented, begged her for forgiveness. His friends and fans got involved in resolving the situation, they even created a special hashtag #AlinaBack.