As before, media culture continues to play a leading role in the formation, distribution and diversity of youth subcultures. On the present stage she also fulfills a dual role, but this role is different from the previous one. In addition, media culture itself, directly generates new, previously unknown and even impossible varieties of youth subcultures. And modern youth subcultures of the 21st century are no longer so despotic.

We are talking about the so-called gamers, hackers, bloggers.

Modern subcultures of youth of the 21st century:

At first glance, these groups are difficult: they do not have such expressive external signs and behavior as hippies, punks, goths, emo or skinheads, etc. But the absence of external manifestations in cyber subcultures will not prevent us from seeing precisely modern, new youth subcultures.

Representatives of cyber-subcultures do not have such an ideological orientation as white skinheads or a romantic outlook, like the Goths, but the behavioral orientation towards virtuality, mediated by multimedia technologies, to a greater or lesser extent means moving away from real life, a tendency to self-realization not in a traditional (virtual) form, slang language, specific interests, isolation of oneself, one's group of like-minded people from the public, certain status relations, etc. point to them precisely as a subculture.

Cyber ​​subcultures, respectively, have characteristic features. First of all, it is multimedia competence. Often, these groupings are precisely the subcultures of leisure. Let us recall at least rockers and bikers, whose representatives in life can engage in ordinary activities for society, but in, at their leisure (rock concert, bike rally), they profess other values, realize interests, ideas that are different from traditional ones, and, so to speak, release a portion of their essence.

The same is true, for example, for bloggers or hackers: in real life they can do ordinary things, and assert themselves, declare and implement their ideas through Internet technologies - in virtual reality. And here it is appropriate to recall the next sign of cyber subcultures - the inconsistency of their manifestation.

If the behavior/activities of groups of white skinheads professing national racist views or football fans with a focus on fights and riots in stadiums are unequivocally asocial, and the behavior of emo, goths is desocial, then the activities of the same bloggers can be both constructive and destructive .

So, it can be stated that the subcultures of youth at the beginning of the third millennium differ significantly from the subcultures of the second half of the 20th century. And not only in form, functions, ideas and goals, but also in the way of education, determined by the means of mass communication, which at different times influenced their appearance in different ways.

Summarizing all that has been said, we can say that media culture is a natural result of the development of the general culture of mankind, mediated technical development mass media, in a broad sense, covers the production and consumption of media products and is closely related to mass culture through its system of values ​​- it forms, maintains the existence and generates new subcultures, and youth in particular.

Subcultures as a socio-cultural phenomenon have always been, are and will be, because their emergence is due to objective psychological and social factors. In our opinion, they are precisely the social soup from which new forms of socio-cultural groups are born.

It is traditionally believed that youth subcultures distract young people from solving the problems of society, their own and provoke, bring them into the ranks of unusual, non-traditional groups (small social groups). But today, regarding subcultures, one can hear a slightly different opinion, not so unambiguous and negatively colored.

If the main function of youth subcultures is socialization young man into society and becoming oneself as a person at a certain stage of development, then youth subcultures, in particular, can be treated as various forms of manifestation of a person's knowledge of the world, his place in it. Youth subcultures are a stepping stone on the way to the individual development of a young being as a member of a mini-society.

Summing up, we can say that media culture, as a social phenomenon of production and consumption of information, significantly affects the formation of youth subcultures.

Along with the social, psychological reasons that determine the emergence and spread of youth mini-societies, media culture plays a very important role, which is to disseminate information about the emergence of informal youth movements.

Watch the video - a friendly festival of modern subcultures.

Modern subcultures of youth of the 21st century

Modern subcultures of youth of the 21st century Modern subcultures of youth of the 21st century Modern subcultures of youth of the 21st century

Many young people note that their inclusion in subcultures is manifested not only at the level of external attributes, but also on the state of mind. What famous subcultures exist?

Hippies are one of the most famous youth subcultures, whose history began in the United States in the distant 1960s. The movement flourished in the late 1960s and early 1970s. Initially, hippies tried to protest against the puritanical morality of Protestantism, trying to attract people to nature, love, pacifism. In the 21st century, real hippies are almost impossible to find.

The grunge subculture appeared thanks to a unique stylistic direction in rock music. At the same time, the peak of prosperity came in the late 1980s - mid-1990s. The birthplace of grunge was the American city of Seattle (Washington).

Representatives of this subculture are true admirers of the following musical groups:

• Pearl Jam;
• Alice in Chains;
• Nirvana;
• soundgarden.

These musical groups are the "Seattle Four", and they perform high-quality heavy music.

The emo subculture is the last new style which is reminiscent of Goth and Glam Rock. Girls and boys try to visually relate themselves to the subculture. In this case, the following elements become traditional style attributes:

• hair that is combed to one side;
• neck scarves;
• black eyeliner;
• very tight jeans.

Emo from the first minutes can be distinguished from the crowd, but it is extremely important to understand what drives them. In most cases, representatives of the emo subculture try to show their real attitude to the world, using various visual attributes and an original style of clothing, unusual dark makeup.

Punk

This youth subculture appeared in the mid-1970s. At the same time, it began its development in several countries at once:

• Great Britain;
• Australia;
• United States of America;
• Canada.

Punks are distinguished by the presence of a special opinion towards society and politicians. At the same time, they received support from the American artist and producer Andy Warhol, who successfully interacted with the Velvet Underground. The band's lead singer, Lou Reed, is a founding member of alternative rock that is closely associated with punk rock.

Chik is one of the most unusual styles, gaining the peak of its development every few years. Johnny Depp is considered one of the most worthy representatives, as well as Justin Timberlake. Both celebrities have a special style of clothing that proves a direct relationship to the chik subculture: plaid trousers, a tucked-in T-shirt, classic sneakers.

Chik

Chik is one of the most unusual styles, gaining its peak of development every few years. Johnny Depp and Justin Timberlake are considered one of the most worthy representatives. Both celebrities have a special style of clothing that proves a direct relationship to the chik subculture: plaid trousers, a tucked-in T-shirt, classic sneakers.

The rocker subculture began to develop actively in the mid-60s. The peak was in the late 60s - early 70s. At the time, the rockers came from working-class families, so they were an uneducated and troubled society. Recently, the image of rockers is perceived in a completely different way, attracting more and more positive attention.

The main differences between rocker clothes:

• Leather Jacket. In most cases, jackets are decorated with badges and inscriptions;
• big boots;
• worn jeans;
• long hair. In this case, combing back is allowed.

The main attribute of rockers is a motorcycle, which can also be decorated with various inscriptions and symbols. In most cases, a motorcycle is perceived as an attribute of freedom, power, and the desire for emotional intensity.

Gansta Rap is a subculture that began its development in the late 1980s. The subculture is directly related to hardcore rap, which is a hard and noisy rap genre. In many situations, the lyrics of the song were 100% accurate, but sometimes they turned out to be exaggerated versions of the comics. Hardcore rap, despite its original performance, has remained one of the most successful areas of hip-hop.

Glam Rock is the romantic direction of the rock subculture. musical movement originated in the UK in the early 1980s, which managed to have a serious impact on the pop and rock scene in England. Glam Rock is a kind of alternative to punk culture, as it glorified the glamorous side of life and ignored social protest.

The butter dish is an outgrowth of British Teddy Boy culture. This subculture, first of all, is directly related to the guys. In most cases, guys dress like this:

• tight jeans;
• T-shirts made of dense materials;
• hair that should be combed back.

In every case, the British Teddy Boy tries to fill his life jukeboxes, road trips, cocktail bars.

Dandy Flapper is a subculture that has been dominated by girls. The fair sex tried to look appropriate:

• Red lipstick;
• colorful dresses;
• sleek hair;
• hairstyles with sequins.

Dandy Flapper also attracted men, who were limited to a tweed suit and a bowler hat.

Each subculture deserves special attention, because it reflects the characteristics of the cultural life of young people in a certain period of history.

Video: 10 most famous youth subcultures

Today on the streets (especially in big cities and metropolitan areas) you can meet young people who are not quite of the usual type. Long black clothes, scary makeup, or vice versa - flashy pink tones and funny hairstyles that turn young guys and girls into some kind of puppet characters from some unknown cartoon or movie. It may even seem to you that you are at some kind of costumed masquerade ball. But, this is not at all the case. Simply, you were lucky enough to meet a representative of a certain subculture.

About, what are subcultures, how do they affect the younger generation and why our children turn into goths and emos– and will be discussed in our today's publication. Together with you, we will try not only to answer this question, but also to figure out whether such a way of self-expression as belonging to a certain subculture has a beneficial or harmful effect on the psyche of the younger generation...

What are subcultures

Subcultures are called part of the culture of a society, which in some way (and sometimes in many ways) differs from the dominant culture, and has its own scale of values, language of communication, demeanor, clothing and, of course, its own concept of worldview.

So, for example, today, the most famous youth subcultures are:

• bikers(with their invariable motorcycles and leather clothes),
• glamours(fans of glamor and all that is beautiful),
• goths("men in black" with the corresponding gothic and sometimes even vampire ideology),
• graffiti artists(works of art called graffiti on the walls of your entrance are the work of their hands),
• metalworkers("iron men listening to Metallica") punks(legends can be made about the height of their Iroquois),
• Rustmans(dandelion people who inherit hippies, but have their own point of view on this world),
• rappers(rap fans)
• skinheads(it's better not to meet these shaven-headed boys in a dark alley),
• hippie(by the way, a dying subculture),
• emo(sad boys and girls, ready to cry with or without reason) ...

Why the 21st century is called the peak of the dawn of subcultures

Yes, yes, according to psychologists and sociologists,

It is the 21st century that can be called the peak of the heyday of all subcultures.

And if you try to find the answer to the question "why?", then you can come to a rather bold conclusion. You can't argue with the fact that, in principle, subcultures, as a phenomenon in society, have always existed. However, the peak of prosperity, which falls precisely on our time, psychologists associate with the phenomenon that society no longer has national ideas, and there is a depreciation of life values, and all this in combination creates such favorable conditions for the development and even the emergence of new subcultures.

In other words, man is a rational being, and his mind constantly demands from him or. So, our ancient ancestors believed in pagan deities, our great-grandmothers and great-grandfathers believed in the strength of the party. And what do we believe in? What do our children believe? Unfortunately, in the column "faith" many of us have a dash, because there is nothing to believe in. Society is not distinguished by special high moral principles, religion seems to be no longer relevant and you still need to “grow up” to it, but subcultures - when you can hide yourself behind an emo or goth mask - this is just what you need and that, which is convenient...

Why are subcultures so popular among young people?

Well, someone will say, the lack of faith pushes us towards subcultures, but not everyone becomes rassmans or skinheads?

As a rule, it is young people, aged 15 to 25, who fall under the influence of subcultures and join the ranks of such social minorities.

Why? It is young people (according to their age-specific psychology of development and personality formation) who show the most violent protest reaction, which is a claim to freedom, independence, self-sufficiency, which underlie any subculture. Such is the teenage protest against the world and the laws of adults, their worldview, lifestyle and values.

Over the years, when such youthful maximalism “calms down” a little, young people and teenagers no longer react so sharply to the manifestations of the world. A teenager understands that it is better to adapt and be flexible in relation to the world than to resist it ...

Video about youth subcultures:

The benefits of subcultures

If the ideology of the subculture does not destroy the psyche of the younger generation, does not oppose the teenager to the whole world around him, does not provoke him into an open conflict and does not carry suicidal motives, and also does not destroy the psyche and physical health the younger generation - then there is no harm in such a subculture. On the contrary, it is a way of self-expression and self-manifestation of one's individuality, and the presence of interests and values ​​in life...

Prerequisites for the emergence of subcultures of the 21st century

Many remember the existence of such subcultures as goths, emo, punks - many also tried themselves in this element, were not only active participants in subcultures, but also their organizers. The main goal of subcultures is to declare themselves, to show their differences from traditional culture, the desire to offer completely new values ​​that will be completely different from the generally accepted and outdated ones.

But subcultural trends do not stand still: those informal associations that were once popular are now fading into the background. They are being replaced by completely new ones that set the tone for the entire generation of the 2010s. A bit about history: most of the youth subcultures emerged after the Second World War. Then they did not exist in the form in which they are now (if, of course, they survived such a huge period of time). It was after the Second World War that teenagers began to acquire money, they had the opportunity to realize their inner potential, access to mass-produced products.

In the 50s and 60s there was a real boom in the informal sphere. Many of the subcultures in one form or another exist to this day (for example, the subculture of bikers or hippies). But everything changed when the Internet appeared in the life of teenagers. if before real rockers were rockers regardless of the circumstances, now this subculture has in a sense become a mask that you can either take off or put on if it is convenient for the person himself. So, in the family circle, a person can be alone, discussing the same interests and things, and in the circle of his friends he is a real rocker, discusses the intricacies of the subculture, puts on characteristic clothes, uses accessories.

Remark 1

Now, unlike what it was 50-60 years ago, fragmented entry into the subculture is the norm. A person can simply share interests, but at the same time also belong to a number of other subcultures. He is also genuinely interested in writers, various musical performers– from classical to rock and metal. But once it was practically unacceptable and condemned, because being a member of a subculture means completely surrendering to it, without sharing the interests of other informal associations.

In addition, the Internet blurs age boundaries. Previously, teenagers were mostly exposed to subcultures and their interests, but now even Small child has unlimited access to information about informal associations, and can identify with one or several of them from an early age. Adults also do not limit themselves in the choice of subcultures. Thus, the subculture includes not only adolescents, but also children and very mature people. In one family there may be representatives of several opposing informal associations at once.

Modern subcultures of the 21st century: characteristics

The new subcultures that have emerged in the 21st century do not at all correspond to the set of features that defined subcultures several decades ago. Some researchers even argue that they cannot be called true subcultures, and give them the name "cultural mixes". But, nevertheless, one should focus on some modern subcultures and understand their essence:

1. "Vanilla" - this subculture is quite specific. Appeared in the 2010s and spread mainly among adolescent girls. The name came, according to the researchers, from the fact that girls love clothes of "vanilla" shades. The worldview of this subculture comes down to three key ideas: emphasized femininity and weakness, love for depression and hidden tragedy, which is expressed in their attitude to everything that happens. The third feature is a special style of clothing (prints with the British flag, big glasses, sloppy bun). Today, "vanilla" has a rather negative meaning and means something very sugary and too tender;
2. "Tumblr girl" - in other words, web punk. Also affected are mostly girls who got this name because they copy the style that is common on the famous Tumblr site. Specific traits- black crosses against the background of space, thin black collars (chokers), shoes with very high flat soles, short skirts, wide-brimmed hats. The subculture is supported by a mass manufacturer - tumblr girl can find clothes and accessories in special thematic online stores. Unlike vanilla, for tumblr girl depression is a common condition, because anyone in the world can hurt a girl. Depression can also be joked about to beat it;
3. The Korean wave is another subculture that mainly consists of fans of South Korean music groups. The name "Korean wave" was not coined in Korea at all, but in China. It was there that this wave reached much earlier than in other countries. The popularity of Korean music groups is higher because they are more numerous in composition (usually, a group can include from 5 to 10 members!). There is a very complex relationship between the members, which attracts the eyes of the fans, who are watching as if they are watching a reality show, and not the real life of the members. Representatives of this subculture also use the word "olzhan" to refer to models with big eyes, small nose and lips. Korean wave fans aspire to achieve a doll-like appearance through plastic surgery, as well as skillful makeup and, of course, photoshop.

Thus, today most of the subcultures are mainly focused not on ideology and philosophical ideas, but on the external component. In this they are very different from the subcultures that existed before, where all the emphasis was on core values ​​and norms. That is why today it is customary to call subcultures "cultural mixes", and adherents to them are guided by whether this or that style suits them or not, and not by promoting any norms and ideas in life.

Report on the topic:
"Subcultures of the 21st century"

Completed:
Student 10 "A" class
Igolkin Pavel

Rostov-on-Don
2010
The history of the turnip subculture in the world
To start the history of rap, it is necessary to clarify certain nuances. Rap or Rep (both spellings are correct) is one of the three currents of the Hip Hop subculture. The terms "rap" and "hip-hop" are often used interchangeably, which leads to misunderstanding and confuses the reader. The first refers to the musical style, and the second refers to the subculture as a whole. There are several versions of the origin of the word "hip-hop". One of the popular versions is the story that one of the famous DJ's friends who served in the US Army listened to samples and hummed the recitative "hip / hop / hip / hop" (analogue of "left, right, left, right") . The DJ, upon hearing this, began to use the term to refer to his rhythmic music, which was picked up by other DJs. The phrase "hip-hop" itself reflects a certain "jumping" of its rhythm, peculiar dance styles, which allow it to be clearly distinguished from the "Disco" style popular at the time. "Hip-hop" as a cultural phenomenon of street art or the art of the metropolis (underground, according to at least, at the beginning of its history) includes three different directions:
1. Painting / design - "Graffiti" ("Graffity" - "scratched") wall paintings and drawings;
2. Dance style - "Break-dance" ("break dance"), unique in its plasticity and rhythmic dance, which laid the fashion for the entire hip-hop culture - sportswear;
3. Musical style - "Rap" ("rap") rhythmic recitative with clearly marked rhymes and musical rhythm set by the DJ. Rap has three classifications: "fast rap" (one rapper talking to another); "life" rap (often contains obscenities); "commercial rap" (hip-hop, r`n`b and dance rap).
Common roles in turnip:
"DJ" - "disk jockey" or "DJ", their task is to program the rhythm on a drum machine, sampling, manipulating vinyl records, i.e. creating background music;
· "MS" - "Microphone Controller" or "Master of Ceremony" direct performers of the rhyme;
· Dancers - various dancers who complement the performance of the MC.
Hip-hop originated in the African American environment in the late 60s in the United States. Historical homeland is considered to be the Bronx urban area of ​​New York. Hip-hop, oddly enough, was also born under the influence of immigrants from Jamaica, who at the same time, on the other side of the globe, gave birth to the skinhead culture movement.
Initially, the nascent movement did not have a common name; the name "hip-hop" appeared only in 1974. In the late 60s, young Jamaicans organized various discos for the youth of poor African American areas. Moreover, immigrants from Jamaica even influenced the technique of the initial MCs, introducing them to the emerging technique of “toasting” (toasting) in the 60s in Jamaica (street dances, where a DJ plays reggae records, and poets recite live recitative) .
Until 1979, rap was an informal movement that was outside the interests of music media corporations and record labels. However, with the release of the single "Rapper's Delight" ("Rapper's Delight") in mid-autumn, the situation changed radically. Thanks to this 15-minute composition, the American society and business got acquainted with the hip-hop subculture, and in particular with rap. Initially, this melody was treated as a musical joke (borrowing someone else's melody was considered plagiarism), which did not prevent it from becoming very popular (more than 2 million copies were sold worldwide). This single is considered to be the first studio recording of rap and where the term "hip hop" was first used.
There was a division of rap culture into two wings:
"Eastern"
the "western" coast.
At the end of the 80s, several trends were formed that had a great influence on the entire subculture as a whole. If in the 80s New York set the tone for the entire rap movement, then by the beginning of the 90s. Los Angeles musicians have abandoned following the East Coast patterns. While Eastern rappers were honing their speech skills, Western rappers turned to experimenting with music. The result is a distinct West Coast style in which both music and lyrics are important. By the mid 90s. the center of the rap movement moved to California.
New York is considered the birthplace of rap, and the rappers of this city did not recognize rap from other places as significant, often calling it “childish”, “suck”, etc. However, the confrontation was not limited to verbal attacks, the battle was at the level of the consumer. "West Coast" (Los Angeles) discs were kept out of store shelves, radio stations, and cable channels on the "East Coast." The confrontation over markets has attracted the attention and involvement of organized crime.
Moreover, the last wing "south coast" arose as part of a new style in turnip - gangsta rap ("gangsta rap" - "gangster rap"). This style was divided into three wings (south ("south coast" - Houston), west, east). This trend is characterized by a more aggressive sound and an abundance of profanity in texts that are mainly devoted to criminal topics and are often autobiographical.
The growing influence of show business on rap culture led to the growth of rap fans, as well as the emergence of rap as part of the global mass culture. However, the growth and well-being of MCs, DJs, and their groups did not in any way affect the real state of affairs in ghetto areas. The fundamental part of the turnip culture was falling apart, the youth knew by heart the texts of “commercial” idols, but they stopped writing their own rapper poems. Breaker dance crews began to focus on clip makers and earnings on music TV. "Dance and word battles" began to go out of fashion. By the beginning of the 90s, the "battles" had ceased altogether. The invisible social network of rap culture ceased to exist and rap moved on to the next phase of its development. Rap has become part of pop culture.
Summing up, it should also be noted that rap is one of the types of those subcultures that are not imposed on society, but to be more precise, on youth. Since, as has been repeatedly noted above, young people, although they are a fairly suggestible audience, in terms of musical preferences, they mainly focus on fashion trends and the interests of their social group, their sphere of personal socialization. But fashion, as you know, is a rather fickle phenomenon, and there is no guarantee that after a certain amount of time a subculture, for example, hippies, will become relevant again ... How our society will have to “correctly” respond to this remains a mystery to us and, of course possible fertile ground for various social and scientific studies.

Subculture Parkour
Parkour (abbreviated name for PC) or the art of movement, can be briefly described as overcoming the distance from one point to another in the shortest time and with the least physical effort, using the capabilities of the human body. It can help in overcoming any obstacles - from branches and rocks to railings and concrete walls - and can be practiced in both rural areas and urbanized cities. People who practice Parkour are called Tracers.
Parkour is a physical activity that is difficult to categorize. It is not an extreme sport, but an art or discipline that bears a resemblance to martial arts self-defense. According to David Bell, “The physical aspect of Parkour allows you to overcome all obstacles to escape from the current extreme situation. You can move along such a path, with such movements that will help you both get to some place on earth, to a certain person or something else, and quickly get out of there or get away from the chase.
An important characteristic of Parkour is efficiency. Tracers train not only the maximum possible speed, but also the ability to choose the path that absorbs the least amount of energy, the closest to a straight line. This characteristic separates Parkour from Free Running (“free running” is a separate movement created by Sebastian Fuka), which pays special attention to freedom of movement, i. also includes acrobatics. Efficiency also implies the avoidance of injury, short-term and long-term (i.e. not immediately manifested), which is why the phrase etre et durer - to be and continue (lived, is alive and will live) has become the unofficial motto of Parkour. Another requirement for tracers is to develop the ability to think quickly in critical situations, which comes during everyday physical and mental training.
According to Bell, you must move in the right way, which will help you increase your chances, both when escaping and when chasing. Also, wherever you go, you must be able to return. If you go from "A" to "B", you need to be able to get from "B" to "A", but not necessarily overcoming obstacles with the same movements.
In Parkour, there is no list of required movements, like in gymnastics. When Tracer runs and an obstacle appears before his eyes, he overcomes it with the movement that is most effective in this situation, which suits him best (in terms of body structure, endurance, physical fitness). Parkour teaches you to adequately respond to the difficulties that have arisen, adequately to yourself and your level of physical development. Often the movement does not need a clear classification and name. In many cases, the movements practiced on the spot are very difficult or even impossible to repeat at a fast pace, at speed. The following are the names of the most common elements. The total number of elements, as well as their names, are individual for each tracer.
Tracers spend little money on Parkour, because any sportswear is equally good for Parkour. The main thing is to dress according to the weather, if the weather is sunny (meaning summer), then it is quite suitable: a light T-shirt, sweatpants (or shorts) and comfortable shoes. However, we must not forget that Parkour originated from the "natural method" and sometimes tracers train barefoot. As David Belle said, “bare feet make the best shoes.”
Another aspect is freedom. Parkour can be practiced at any time and anywhere in the world. Parkour is more than the ability to move correctly, it is overcoming your fears and pain, not only in training, but also in life.
There are no restrictions, patterns and stereotypes in parkour. It doesn't matter how much you earn, what color your skin is, or how long you train. A 13-year-old teenager who grew up in the ghetto and a 30-year-old businessman with several million euros in a Swiss bank can equally be in the tracer community. They will communicate as equals. Moreover, they will be part of the same team, and it is quite possible that at the same time, it is a minor teenager who will train a 30-year-old uncle.
Parkour is a team discipline. Almost any tracer is in a group of like-minded people, and only a few prefer to train and exist separately from the rest. Usually such "free tracers" break. Becoming embittered, they cannot control themselves. They lose direction, straying from the path of self-improvement. Such people, unfortunately, easily give up their own beliefs and the main ideology of the movement.
Training consists of practicing movements and developing muscle memory so that in an emergency the body moves automatically. They include running, balance training, muscle strengthening, endurance, and the technical elements themselves. Warm-up is an important part of the workout. Experienced tracers take up to 40% of the total time of the entire workout to warm up. A good warm-up is the basis for avoiding injury.
An important point for the tracer are group meetings. Of course, there are a lot of loners, but still a person is a social being, and the exchange of experience and the assimilation of new things happen better through communication. Otherwise, no fundamental differences from people of the same age categories are observed. Going to the cinema, fresh air, sections, etc.
Appearing at the dawn of the heyday of digital technology, Parkour could not bypass the gaming industry in the computer field, and over the ten years of its existence, it has gained a huge list of films, videos and photographs.
The constant development and expansion of the film movement and modern technologies could not leave unnoticed the emergence of a new youth movement - such as Parkour, which could serve as a new unexplored vein, something fresh and hurricane for the show industry.
Television and cinema present Parkour as an extreme sport, as a rule, the most spectacular tricks are shown that can attract the attention of the viewer, for example, high jumps and acrobatic elements, which are rarely used by tracers in real life and in training. Adolescents, impressed by what they see, go out into the street and, without preparation, try to repeat what they saw. The result is usually disastrous.
The idea of ​​applying parkour skills, and not about parkour itself, should also include such popular commercials that convey only the purpose of the advertising product. Mostly in such video sequences they advertise energy or soft drinks.
The item that should be attributed to all kinds of mass entertainment for the audience is the staging of the show. Acrobatic stunts have long evoked positive emotions in the audience, since the advent of the circus. Parkour skills, with their sometimes similar elements of movement, quickly gained a certain audience and the participation of tracers in various events became a very popular phenomenon.
It may seem that the tracers, who ended up in show business, retreated from the main ideas and their ideals and "sold" Parkour. Perhaps there are such representatives. But still, most people are able to distinguish between Parkour and performances that use the skills learned from the practice of rational movement. There is nothing wrong with making a profit using the capabilities of your body. Many tracers have families to feed and also need a livelihood themselves. It all depends on how the tracer sees this situation in his mind.